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How to Use Salesforce Marketing Cloud (SFMC) Query Studio
SFMC query studio is probably the AppExchange App that I use most frequently. In this post, I will share the quirks to be aware of when writing SQL queries.
4 days ago


Study Guide for Salesforce Marketing Cloud Email Specialist Certification
The purpose of this post is to share the study notes that I used to pass the Salesforce Marketing Cloud Email Specialist Certification.
Apr 2


AB Testing for Email Marketing
This post explains how to run an AB test in Salesforce Marketing Cloud and evaluate the results for statistical significance.
Jan 14, 2024


How to Set Up Conversion Tracking on Pardot (Salesforce MCAE)
This post outlines several solutions for tracking form submissions and conversions on Pardot (Salesforce MCAE)
Jun 25, 2022
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