How AI Overviews are Changing SEO
My not-so-surprising SEO prediction for 2026 is that organic CTR will continue to decline. Google will continue to re ...
LLM Search Optimization: The Future of SEO in Generative Search
Generative AI is growing faster than anything we’ve ever seen before in online search. As of late 2025, ChatGPT has 8 ...
Agentic SEO: What It Is, Use Cases, and Development Tools
According to research by MIT Sloan, generative AI can boost a high-skilled professional’s performance by nearly 40%. ...
How to Use Salesforce Marketing Cloud (SFMC) Query Studio
This post explains how to use Query Studio, which is probably my most-used AppExchange App in Salesforce Marketing Cl ...
Forecasting Time Series Data with Facebook Prophet
Prophet is an open-source library available in python and R for predictive data analysis, developed by FacebookR ...
How to Execute SFTP File Transfers Using Python and Paramiko
The other day, I was working on a project where I needed to download a file from a remote SFTP server, and upload it ...
How to Schedule a Python Script to Run Daily (Windows/Mac)
This post explains how to schedule a python script to run daily using Windows Task Scheduler or Cronjobs, allowing yo ...
How to Track Form Submissions with Google Tag Manager
While you technically can hard code analytics and conversion tracking tags on your site, it’s generally better ...
How to do a Site Migration Without Losing SEO
Site migrations are major changes that inherently pose a risk to SEO. Redirect issues may persist in Google Search Co ...
Statistical Significance in Email AB Testing
AB testing, one of the simplest forms of a randomized controlled experiment, is basically a way to compare two versio ...