How to Use Salesforce Marketing Cloud (SFMC) Query Studio
This post explains how to use Query Studio, which is probably my most-used AppExchange App in Salesforce Marketing Cl ...
Statistical Significance in Email AB Testing
AB testing, one of the simplest forms of a randomized controlled experiment, is basically a way to compare two versio ...
How to Set Up Conversion Tracking on Pardot (Salesforce MCAE)
Note: In April 2022, Pardot was renamed to “Marketing Cloud Account Engagement.” However, Pardot is not a ...