How to Migrate from Wix to Self-Hosted WordPress
In the early years of my digital marketing career, I worked exclusively on WordPress sites. So when I built my person ...
How to Launch a New Google Search Ads Campaign
Google Ads has seen significant changes over the past few years, such as privacy-focused updates, additional options ...
How to Run Ad Campaigns on LinkedIn
LinkedIn has become an important platform for B2B marketing, professional networking, recruitment, and thought leader ...
How to Optimize Meta Ads and Get More Conversions
Meta Ads remains one of the leading paid social advertising platforms. Advertisers can reach users across Facebook, I ...
How to do a Technical SEO Audit
Technical SEO is the foundation your website is built on, ensuring that search engines can find, crawl, and understan ...
How Shadow DOM Affects SEO
Shadow DOM is a web standard for creating a hidden, encapsulated version of the DOM, which is attached to a normal DO ...
How to Use Salesforce Marketing Cloud (SFMC) Query Studio
This post explains how to use Query Studio, which is probably my most-used AppExchange App in Salesforce Marketing Cl ...
How to Track Form Submissions with Google Tag Manager
While you technically can hard code analytics and conversion tracking tags on your site, it’s generally better ...
How to do a Site Migration Without Losing SEO
Site migrations are major changes that inherently pose a risk to SEO. Redirect issues may persist in Google Search Co ...