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This post is about Marketing 7.0 by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan. It’s not a summary, but more ...

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Until now, digital advertisers have relied heavily on third-party cookies for targeting. Third-party cookies work by ...

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This post is about Marketing 5.0 by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan. It’s not a summary, bu ...